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CSC (Common Short Codes)

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The Neustar CSC ROI has compelling reasons (numbers) for us to look at the iPhone and iPad.

See

Though this article is on SMS and not iPhone, it seems relevant of phone usage and marketing trends in general.

A small excerpt from article:

ROI OF COMMON SHORT CODE AND SMS MOBILE MARKETING

A Common Short Code (CSC) is a five- or six-digit, carrier approved number that mobile phone subscribers use to send Short Message Service (SMS) messages in order to receive information, promotions, alerts and branded content on their mobile device. The implementation of short codes is mutually beneficial to consumers and brands, as it establishes a two-way communication channel with considerably flexible data-delivery capabilities. The CSC gateway enables wireless subscribers to access mobile applications and participate in voting and polling, customer feedback, database enrollment, news and offer alerts, contests, surveys, chat, games, direct marketing and mobile commerce.

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