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Testing

Are you testing the right scenario?

Coke vs Pepsi

At one time, Pepsi consistently beat out Coke in taste tests

Coke tweaked their formula so they consistently beat out Pepsi in the same taste tests

They launched the new formula, but sales went down!

Why?

Because the tested the wrong thing - most people don't take a sip and stop, they drink a lot more

The new formula left a worse aftertaste and it was sweeter - people didn't prefer it after drinking more at once

SEO

Domains matter, but you can be #1 with any domain name

LoL Cats

Google "lol cats"

The #1 result is icanhascheezburger.com
The #2 result is lolcats.com

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